Ask an Expert: Marketing & Sales

This session is a unique opportunity to work directly with a marketing expert to get a general overview of Marketing and Sales tools for entrepreneurs and their start ups. In addition, participants will be allotted one on one time with the expert to discuss their specific businesses.

During this workshop, 30 minutes will be a general discussion including:

• Value Proposition

• Customer Avatar

• Branding

• Social Media Marketing

• Crowdfunding

After the general session, entrepreneurs will have time to speak one on one with Sima Gandhi about their individual Sales and Marketing goals and questions. Typically these sessions are 10-15 minutes long [depending on demand].

Preparation: 
Bring a completed marketing plan for a 10-15 minute one on one sessions [a template will be emailed to you when you register, to be used as needed].

LOCATION: North York Civic Centre

Presenter’s Bio

Sima is an innovation consultant and entrepreneur. She is the founder of riince, a new kitchen tool that allows users to measure, rinse and dispense grains, seeds and lentils. Sima was the entrepreneur-in- residence at the Toronto Public Library and prior to that she was the senior manager of MaRS’ Entrepreneurship Programs, Canada’s largest non-academic provider of entrepreneurship education. As part of the Business Acceleration team, Sima facilitated and managed relationships with Regional Innovation Centres and Campus Linked Accelerators to make MaRS educational content and experiential workshops accessible. Sima has a varied background in private sector startups, spanning several industries including manufacturing, education and construction.

You can connect with Sima at www.InnovatorLab.ca or on LinkedIn at www.linkedin.com/in/gandhisima/