Close the Sale! Whether you are selling B2B or B2C, this workshop will give you access to the latest tools and techniques for developing a compelling sales strategy.

During this workshop, you will get insights into: 

• The Strategies for selling B2B and B2C

• What has changed about Sales

• Building a Sales Funnel

• Creating a Sales Script

• Tools for the Sales Process

Every business needs sales, sales and more sales to succeed. In this workshop you will use your Value Proposition and Customer Avatar to come up with compelling cold call scripts. We will discuss how using market research and customer feedback can create success driven sales funnels for both B2B and B2C sales.

Presenter’s Bio

Sima is an innovation consultant and entrepreneur. She is the founder of riince, a new kitchen tool that allows users to measure, rinse and dispense grains, seeds and lentils. Sima was the entrepreneur-in- residence at the Toronto Public Library and prior to that she was the senior manager of MaRS’ Entrepreneurship Programs, Canada’s largest non-academic provider of entrepreneurship education. As part of the Business Acceleration team, Sima facilitated and managed relationships with Regional Innovation Centres and Campus Linked Accelerators to make MaRS educational content and experiential workshops accessible. Sima has a varied background in private sector startups, spanning several industries including manufacturing, education and construction.

You can connect with Sima at www.InnovatorLab.ca or on LinkedIn at www.linkedin.com/in/gandhisima/